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BrightPath Platform Redesign
A complete platform overhaul that drove 40% more engagement
Client
BrightPath
Services
Web Development, UI/UX Design
+40%
User Engagement
Increase in daily active users within 90 days
-60%
Page Load Time
Reduction in average page load speed
+25%
Conversion Rate
Improvement in signup-to-active conversion
The Challenge
BrightPath, an ed-tech startup, had outgrown their legacy platform. Page load times were climbing, the UI felt dated, and their user base was stagnating. They needed a partner who could rebuild from the ground up without disrupting their existing users.
Our Approach
We started with a two-week discovery sprint — interviewing stakeholders, auditing the existing codebase, and mapping user journeys. From there, Veljko led the design effort with a fresh, modern interface that simplified navigation and introduced a personalized dashboard.
On the engineering side, Nikola architected a new Next.js-based frontend backed by a headless CMS and a custom API layer. We migrated data incrementally, ensuring zero downtime during the transition.
Key Deliverables
- Redesigned UI/UX with a comprehensive design system
- Next.js frontend with server-side rendering for blazing-fast performance
- Custom REST API with caching and rate limiting
- Automated CI/CD pipeline with staging environments
- Data migration scripts with rollback capability
The Results
The new platform launched on schedule. Within the first 90 days, BrightPath saw a 40% increase in daily active users, a 60% reduction in page load times, and a 25% improvement in conversion rates. The design system now enables their internal team to ship new features 3x faster.