Nexora Brand & Digital Launch

The Challenge

Nexora, a B2B SaaS company entering the marketing automation space, needed to launch with a strong brand identity and a high-converting website. They had a tight timeline — just 10 weeks before their first major industry conference.

Our Approach

Veljko led the brand identity process, developing a visual language that communicated trust, innovation, and simplicity. We explored multiple directions before landing on a clean, geometric design system with a bold color palette.

Simultaneously, Nikola and the dev team built a performant marketing site with integrated demo booking, blog, and documentation sections. We used a headless CMS to give the Nexora marketing team full content autonomy from day one.

Our strategy team consulted on messaging, site architecture, and SEO to ensure maximum visibility at launch.

Key Deliverables

• Complete brand identity: logo, typography, color system, and guidelines
• Marketing website with CMS-powered content
• Integrated analytics and conversion tracking
• SEO-optimized content strategy and sitemap
• Launch playbook and social media assets

The Results

Nexora launched two weeks ahead of schedule. Their conference booth featured the new brand prominently, and the website generated 500+ demo requests in the first month. The marketing team manages all content independently, publishing 3-4 blog posts per week without any developer involvement.