Vidoomy Marketing Platform: Unifying Ad Tech at Scale

The Challenge

Vidoomy's advertising workflow was fragmented across multiple tools, spreadsheets, and scripts. Campaign managers copied data between systems, designers exported assets manually, and audience targeting was a black box of CSV uploads. They needed VMP — one unified platform.

Our Approach

We spent the first month embedded with Vidoomy's Madrid teams, mapping 47 user stories and key data flows. The critical decision: micro-frontend with shared services — four independently deployable apps sharing a Vue.js component library, auth layer, API gateway, and event bus.

Vidoomy Effects (Months 2-4)

Canvas-based ad editor with drag-and-drop, timeline animation, 200+ templates, asset library, and automatic VAST/VPAID tag generation.

Easy Campaigns (Months 3-5)

Campaign wizard, A/B testing with statistical significance, real-time WebSocket dashboards, AI budget allocation, and automated PDF reports.

Vidoomy Reach (Months 4-6)

Visual audience builder with boolean logic, multi-layer geographic targeting, contextual targeting, ML-powered lookalikes, and real-time reach estimation.

Vidoomy Personas (Months 5-7)

Rich persona builder, performance-driven suggestions, shareable cards, campaign linking, and segment performance tracking.

Technical Highlights

• 120+ shared Vue.js components — 40% development time reduction
• Cross-app event bus — Creative updates in Effects reflect in campaigns instantly
• ClickHouse + Redis — Real-time dashboard aggregation across millions of data points

Results

Metric	Result
Campaign Setup	4 hours → 25 minutes
Monthly Impressions	2 billion+
Advertisers Served	500+ globally
Build Time	7 months (4 apps)