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Luxe Fashion Brand Identity
High-end fashion e-commerce UI with editorial typography and luxury brand guidelines
Client
Luxe Atelier
FigmaOpen in Figma →
Tools Used
FigmaAdobe IllustratorAdobe Photoshop
Project Overview
A complete brand identity and e-commerce UI design for a premium fashion house launching direct-to-consumer sales. The design system spans product pages, lookbooks, editorial content, and checkout — all maintaining the brand's couture-level attention to detail.
Design Highlights
- Typography System — Custom type pairing with serif headlines and sans-serif body, creating editorial elegance
- Product Photography Guidelines — Standardized image ratios, lighting specs, and model pose guidelines
- Micro-Interactions — Subtle hover animations, cart additions, and page transitions
- Mobile-First — 72% of luxury shoppers browse mobile; every screen designed for thumb navigation
- Accessibility — WCAG AA compliant while maintaining luxury aesthetic
Gallery
