Shotcall

Overview

Shotcall is an American startup building the ultimate platform for creators — a single destination to build audiences, sell merchandise, offer digital downloads, auction exclusive items, and engage fans through social feed and real-time chat.

Core Features

• Social Feed — Instagram-style feed with posts, stories, likes, comments, and shares
• Creator Profiles — Rich pages with bio, portfolio gallery, follower counts, and customizable storefront
• Merchandise Store — Full e-commerce with product listings, variants, inventory, and Stripe checkout
• Digital Products — Sell digital art, photos, videos, music with DRM protection and instant delivery
• Auction System — Timed auctions with real-time bidding, proxy bids, and snipe protection
• Real-Time Chat — WebSocket-powered DMs and group chats
• Follower System — Follow creators, get notifications, personalized feed
• Discovery Engine — Category browsing, trending creators, algorithmic recommendations

Creator Dashboard

• Analytics — Views, engagement, sales, follower growth
• Order Management — Process orders, print labels, handle returns
• Payout System — Automated payouts with financial reporting
• Content Scheduler — Plan posts, product drops, auction times

Technical Details

React/TypeScript frontend with custom component library. Redux with optimistic updates. WebSocket chat with persistence and offline queue. Stripe Connect for direct creator payouts. Serverless image/video processing pipeline.

Results

Grew to 15,000 active creators in 6 months. $2M+ in creator earnings during beta. Auction feature became a breakout hit with 200+ bids on exclusive items.