Overview
Shotcall is an American startup building the ultimate platform for creators — a single destination to build audiences, sell merchandise, offer digital downloads, auction exclusive items, and engage fans through social feed and real-time chat.
Core Features
- Social Feed — Instagram-style feed with posts, stories, likes, comments, and shares
- Creator Profiles — Rich pages with bio, portfolio gallery, follower counts, and customizable storefront
- Merchandise Store — Full e-commerce with product listings, variants, inventory, and Stripe checkout
- Digital Products — Sell digital art, photos, videos, music with DRM protection and instant delivery
- Auction System — Timed auctions with real-time bidding, proxy bids, and snipe protection
- Real-Time Chat — WebSocket-powered DMs and group chats
- Follower System — Follow creators, get notifications, personalized feed
- Discovery Engine — Category browsing, trending creators, algorithmic recommendations
Creator Dashboard
- Analytics — Views, engagement, sales, follower growth
- Order Management — Process orders, print labels, handle returns
- Payout System — Automated payouts with financial reporting
- Content Scheduler — Plan posts, product drops, auction times
Technical Details
React/TypeScript frontend with custom component library. Redux with optimistic updates. WebSocket chat with persistence and offline queue. Stripe Connect for direct creator payouts. Serverless image/video processing pipeline.
Results
Grew to 15,000 active creators in 6 months. $2M+ in creator earnings during beta. Auction feature became a breakout hit with 200+ bids on exclusive items.