Vidoomy Custom Ad Player

Overview

Vidoomy needed a custom ad player capable of rendering interactive, rich-media creatives across any website or app — lightweight, VAST/VPAID compliant, and handling complex interactions.

What We Built

A high-performance, framework-agnostic ad player built from the ground up in TypeScript, weighing under 45KB gzipped with 60fps animations.

Key Features

• VAST 4.2 & VPAID 2.0 Compliant — Universal ad server compatibility
• Interactive Overlays — Clickable hotspots, product carousels, embedded forms, mini-games, social sharing
• Adaptive Rendering — Auto-adjusts for device, viewport, and connection speed
• Viewability Tracking — MOAT and IAS compatible measurement
• Event System — Comprehensive tracking for impressions, interactions, and completions
• Error Recovery — Graceful fallback: interactive → video → static → passback

Technical Details

Zero runtime dependencies. Custom rendering engine using CSS animations and Web Animations API. Plugin pattern for on-demand interaction type loading. Resource pipeline prioritizes critical assets and lazy-loads components.

Results

Serves 500M+ impressions monthly. 3.2x higher interaction rate than industry standard. 99.97% render success rate.