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Ad Tech

Vidoomy Interactive VAST/VPAID Ads

Custom interactive ad creatives in VAST/VPAID standard for global brands

Client

Vidoomy

Completed

April 2022

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Vidoomy Interactive VAST/VPAID Ads

Tech Stack

VPAIDVASTTypeScriptJavaScriptNode.jsHTML5CSS3Figma

Overview

Vidoomy's clients — major global brands — needed custom interactive ads delivered through standard VAST/VPAID tags running on any ad-supported website.

Ad Formats Created

  • Shoppable Video — Product hotspots overlaid on video with add-to-cart without leaving the ad
  • Interactive Carousel — Swipeable product carousel with deep-link CTAs
  • Gamified Ads — Scratch cards, spin wheels, memory match with reward mechanics
  • Quiz/Poll Ads — Multi-step quizzes delivering personalized end-cards
  • 360° Experience — Gyroscope/drag-enabled panoramic immersive ads
  • Expandable Rich Media — Full-screen experiences with video, galleries, and forms

Technical Details

Each format built with TypeScript and vanilla JS — no frameworks, under 50KB payload. Shared component library for interactive elements. All ads responsive with graceful degradation. Designed in Figma with pixel-perfect handoff using a mirrored component library.

Results

5-8x higher engagement than standard video. 85%+ average completion rates. Shoppable video drives 340% increase in click-through-to-purchase.

Gallery

Vidoomy Interactive VAST/VPAID Ads gallery 1Vidoomy Interactive VAST/VPAID Ads gallery 2Vidoomy Interactive VAST/VPAID Ads gallery 3