Vidoomy Marketing Platform (VMP)

Overview

Vidoomy is a leading Spanish ad tech company specializing in video advertising and programmatic media. They needed an enormous unified platform — the Vidoomy Marketing Platform (VMP) — consolidating their entire workflow into four interconnected applications.

What We Built

VMP consists of four separate, fully-featured applications working together seamlessly:

1. Vidoomy Effects

A powerful visual editor for designing and creating interactive ad creatives.

• Drag-and-drop ad builder with timeline-based animation editor
• 200+ pre-built ad templates across all IAB standard sizes
• Centralized asset library with automatic format optimization
• Real-time preview across devices and ad placements
• Automatic VAST/VPAID compliant ad tag generation

2. Easy Campaigns

Campaign management for planning, launching, and monitoring ad campaigns at scale.

• Step-by-step campaign wizard with budget allocation and scheduling
• A/B testing engine with automatic traffic allocation
• Real-time dashboard with WebSocket-powered metric updates
• AI-assisted budget optimization across campaigns and channels
• Automated white-label PDF report generation

3. Vidoomy Reach

Audience targeting and distribution platform for reaching specific demographics globally.

• Visual audience builder with boolean logic operators
• Geographic targeting down to postal code with interactive maps
• Contextual and keyword-based placement targeting
• ML-powered lookalike audience generation
• Real-time reach and impression forecasting

4. Vidoomy Personas

Persona creation and management tool for defining ideal audience profiles.

• Rich persona builder with demographic, psychographic, and behavioral attributes
• Data integration pulling insights from campaign performance
• Shareable persona cards across the organization
• Direct linking to campaigns in Easy Campaigns
• Performance tracking per persona segment

Technical Architecture

All four apps share a common Vue.js component library (120+ components) and design system. Micro-frontend architecture allows independent deployment while presenting a unified experience. Cross-application event bus enables real-time data synchronization.

Results

Serves 500+ advertisers and agencies globally. Campaign setup decreased from 4 hours to 25 minutes. Processes over 2 billion ad impressions monthly.